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Start selling anything
in just 10 minutes.

Sign in, choose what you sell, confirm your store name, and get the calm seller dashboard and beautiful storefront your work deserves.

Continue to sign in See how Stoora works

Free to start · no card needed · Google sign-in

9:41
HastakalaStudio · Jaipur
Indian artisan homeware arranged in a heritage foyer
THE MONSOON EDITMade by hand.
Made to remain.
Hand-block Ajrakh stole
Ajrakh stole₹2,490
Kundan heirloom choker
Kundan choker₹4,590
Catalogue imported24 products matched
Store livestoora.in/hastakala
Your dashboardProducts · orders · money

Made for you

For independent sellers ready to
move beyond the DMs.

sell what you make

Apparel, jewellery, crafts, food, art and physical goods.

teach what you know

Online classes, workshops, cohorts and digital learning.

offer what you do

Mentoring, consultations, design and digital services.

You are already running a business from your phone. Orders live in Instagram DMs, payment screenshots pile up on WhatsApp, and the catalogue is buried in a spreadsheet.

Stoora turns that scattered work into one professional storefront and one practical seller workspace.

Fitness creators · coaches · artisans · home bakers · consultants · designers

Right now

This is where your orders
live today.

Every message needs a reply. Every payment needs a check. Every product detail gets typed again.

COD hoga?11:42 pmprice kya hai iska?7:54 amPayment screenshot₹1,199delivery kitne din me?10:03 pmPaid ✓ — Meera, blue one, 2 pcsorder confirm hua?2:31 am

One link. Everything organised.

Your catalogue, storefront and operations finally live in one place.

How it works

Three steps.
About ten minutes.

  1. 01
    2 min

    Pick your link

    Choose a name. You get stoora.in/yourname, and nobody else can take it.

  2. 02
    6 min

    Add what you sell

    Upload a spreadsheet, or add things one at a time — photos, prices, sizes.

  3. 03
    1 min

    Open your shop

    Switch on one product and your shop is live. Share the link anywhere.

No website to build. No developer to hire. Nothing to pay until you are ready.

Create my store

Catalogue in

A serious product workspace,
without the setup spiral.

Import hundreds of product rows, edit every detail, upload images, choose the right type, and publish only what is ready.

  • CSV and XLSX import
  • Manual product editor
  • Physical, class, mentoring and service fields
Explore the example dashboard
Products
Hand-block Ajrakh stoleAjrakh stolePhysical₹2,490LIVE
Calm workshop settingNatural dye workshopOnline class₹1,299DRAFT
Creative consultation workspaceDesign consultationMentoring₹3,500LIVE

Two sides. One business.

Beautiful for buyers.
Powerful for sellers.

THE STOREFRONT

Your brand takes centre stage.

A consistent, mobile-first storefront inspired by Hastakala, personalised with your products and colours.

View example
THE DASHBOARD

Every next step stays clear.

Products, setup, settings, order readiness and money — feature-rich from the first login.

See an example
VISIBLE ON THE ROADMAPInstagram catalogue import

The experience is designed and present in the product. The real Meta connection stays intentionally outside this MVP build.

COMING SOON

Early sellers

Start free.
Keep half price for good.

The first sellers on Stoora get the founding price. It stays at that price for as long as you keep your shop open.

  • Nothing to pay to open

    Build your shop, add your products and see the whole thing live before you pay anything.

  • Half price, locked

    ₹299 a month instead of ₹598. It stays at that price for as long as you keep your shop.

  • We set it up with you

    Someone from the team walks you through your first ten minutes, on WhatsApp.

Create my store
No card needed · one shop per login · sellers in India

Pricing

About the price of
a month of chai.

Join now to lock in this early price — before it goes up.

Free to start · no card needed · cancel any time

What each plan includes

What you getBasicGrowthBusiness
Your shop, with a live linkIncludedIncluded
UPI, cash on delivery & GST billsIncludedIncluded
WhatsApp order alertsIncludedIncluded
Unlimited products & digital downloadsNot includedIncluded
Auto reminders + festival & sale campaignsNot includedIncluded
Abandoned-cart nudges on WhatsAppNot includedIncluded
Your own domain (yourname.in)Not includedIncluded
Team logins for your helpersNot includedIncluded
Priority onboarding & supportNot includedIncluded

Questions, answered

Everything before you
claim your link.

Is Stoora open to everyone?

Yes. Anyone selling in India can open a shop today.

What can I sell?

Physical products, online classes, 1-on-1 mentoring and digital services.

Do I need to build the storefront myself?

No. Every store starts from the same polished Hastakala-inspired structure, with your name, catalogue, images and colours.

Can I import from Instagram?

The entry point is visible, but the Instagram connection is intentionally coming in a later phase.

Can buyers pay online?

Yes. Sellers connect their own Cashfree merchant account, and buyers pay securely from the storefront.

Reach out to us

Got a question?
Ask us.

Not sure whether Stoora fits what you sell? Want to work with us? Writing about us? Send it here and a person from the team will get back to you.

  • A real person reads every message
  • We reply on WhatsApp or email, whichever you prefer
  • Sellers, partners and press are all welcome
Leave an email or a WhatsApp number so we can reply.